Across April 2026, the Smiles App reached 643.8 million deliveries through push,
in-app, and transactional channels — generating 871,962 clicks and seeding
296 in-app purchases. A look at every send, every click, every conversion —
with data-driven tips for May.
Total Reach
0
Messages delivered
Clicks Generated
0
All channels combined
Overall CTR
0%
Weighted click-through
In-App Conv.
0%
Purchases / clicks
Channel snapshot
01 · 01 Apr → 30 Apr 2026
Executive read · 30 seconds
Volume is healthy. Precision isn't.
Engagement push generated 89% of all clicks but at a 0.12% CTR —
the lowest of any channel. Transactional ran a 35× more efficient funnel,
and in-app converted 1.1% of clickers to purchase. The pattern is clear:
we're paying for reach we don't need. A smarter targeting layer on engagement push
could double clicks without sending a single extra message.
Channels3 active
Best CTR4.26% · Trans
Best conv. dayApr 23 · in-app
Headroom~2× clicks
A.1 Clicks by channel
A.2 Channel mix · Reach
4.26%
Transactional push ran the hottest funnel of the month — a click-through rate
roughly 3× the in-app channel and 35× engagement push.
High-intent audiences responded fastest on April 24 (4.59%) and April 26 (3.73%).
B.1 Engagement Push
286sends
641.5M received · 775,363 clicks · 0.12% CTR
B.2 In-App
19days
1.77M viewed · 27,100 clicks · 1.53% CTR
B.3 Transactional
30days
2.26M received · 96,303 clicks · 4.26% CTR
C Daily clicks across channels
Engagement push
02 · 286 campaigns · 286 sends
Tip · Engagement
The bottom half of campaigns delivered large volume with thin returns. Trimming the long tail or splitting by intent could lift channel CTR meaningfully without adding sends.
Reading—
D.1 Top campaigns by clicks
D.2 CTR distribution
#
Campaign
Audience
Received
Clicks
CTR
Date
In-app campaigns
03 · 19 daily observations
Tip · In-app
In-app sits between push and transactional: 1.53% CTR with the highest click→purchase conversion of any channel. The bottleneck is upstream — views per day vary 4×. Stabilising daily inventory would compound purchases.
Conv. ceiling—
E.1 Avg. daily views
93.4K
Total: 1,774,546
E.2 Avg. daily clicks
1,426
Total: 27,100
E.3 Avg. daily purchases
15.6
Total: 296
F Daily funnel · Views → Clicks → Purchases
Date
Viewed
Clicked
Purchased
CTR
Conv. Rate
Transactional push
04 · 30 daily sends · best-performing channel
Tip · Transactional
High-intent traffic. Two days carried disproportionate weight — Apr 24 & Apr 26. Reverse-engineer those triggers (post-redeem? post-points-credit?) and propagate them across the month.
Peak CTR—
G.1 Daily clicks & CTR
G.2 Send vs. delivery
Date
Sent
Received
Clicks
CTR
Delivery
Insights & tips
05 · Data-driven playbook for May
—
Computing the month's single most actionable lever…